Betting odds are calculated in two steps. A trading team or a model first estimates the chance of each outcome from form, ratings and past results. The book then adds its margin, shrinking each price slightly below fair. How betting odds are determined after that depends on money: when most stakes land on one side, the price on that side shortens and the other lengthens, so the book is never heavily exposed to a single result.
Do betting odds add up to one? The implied probabilities of every outcome in a market would, if the prices were fair. In practice they add up to more, often one hundred and four or one hundred and five per cent on a two way market and more on markets with many outcomes. That excess is the overround, the book's margin, and it is the reason a bettor backing every outcome loses money with certainty.
Why do betting odds change between the opening price and the start? News moves them: an injury, a lineup, a change in the weather. Money moves them too, since a book shifts the price where stakes pile up. Sharp bettors, whose stakes carry information, move prices faster than casual ones. By the start, a price usually reflects everything the market knows, which is why the closing price is the best single estimate a book offers.